Blas Okada Campaign: Integrated Digital Marketing Case Study
One campaign. Every digital touchpoint. One accountable partner.
For the Blas Okada campaign, Eleven Eleven Design and Development Inc. brought website development, copywriting, creative production, organic social media, paid advertising, and performance reporting into one coordinated operation. From the website visitors explored to the advertisements they encountered, our work connected content, distribution, and measurement under one roof.
The documented paid-media results included $32,958.53 in managed advertising spend and 27.35 million gross paid impressions across Google/YouTube and Meta. These figures reflect the historical platform snapshots detailed in the reporting note below.
A Complete Digital Operation—not Just an Advertising Campaign
Our role extended beyond designing a website or placing advertisements. We managed the connected work behind the campaign’s online presence: developing content, maintaining the website, adapting material for social channels, deploying paid media, and reviewing performance.
This integrated approach brought the website, written content, creative assets, publishing schedule, advertising budget, and reporting into a shared workflow.
Strategy and Ongoing Marketing Support
We supported campaign planning, coordinated digital workstreams, and provided day-to-day marketing assistance. Budget pacing, platform analysis, and recurring reporting formed part of the ongoing management process.
Website Design, Development, and Management
We designed and built the campaign website, developed its written content, and managed hosting, maintenance, optimization, and ongoing updates. The website served as a central destination for campaign information, news, and events—not simply a page launched and left unchanged
Creative Production and Copywriting
Our content work connected campaign graphics with the words needed to support them. Deliverables included website copy, articles, organic social captions, paid-ad headlines and descriptions, and YouTube titles and supporting text. Content was adapted for its placement while maintaining a consistent voice across channels.
Organic Social Media Management
We managed content planning, copywriting, curation, and publishing across Facebook, Instagram, YouTube, and X. Community events, campaign updates, and supporting content were adapted to the formats and publishing requirements of each channel.
Paid Media Buying and Management
We managed advertising across Google/YouTube and Meta, including campaign deployment, budget pacing, performance review, and ad-review support. Creative development and media management were connected, allowing advertising results to be reviewed alongside the content being produced.
Social Listening and Analytics
We incorporated social listening, content analysis, and platform reporting into recurring reviews. Observed conversations provided context for content planning, while advertising metrics provided a separate view of delivery, engagement, and cost.
Paid Media Results: Scale with Clear Cost Reporting
Advertising spend should be connected to what it delivers.
The documented Google/YouTube and Meta snapshots recorded more than 27.35 million gross paid impressions on $32,958.53 in advertising spend, equivalent to a blended cost of approximately $1.20 per 1,000 impressions. This combines the two historical snapshots; it is not a synchronized final-period report.
Google + YouTube
Google/YouTube recorded 17,574,386 paid impressions, 1,944,538 TrueView views, and 53,691 clicks from $18,357.96 in documented spend. The snapshot reported an average cost of $1.04 per 1,000 impressions, $0.34 per click, and approximately $0.01 per TrueView view.
These results show the scale of advertising delivery alongside its recorded unit costs, making the relationship between media investment and platform activity visible.
Meta: Facebook + Instagram
Meta recorded 9,777,413 paid impressions, 57,131 link clicks, and 22,977 landing-page views from $14,600.57 in documented spend. The snapshot reported $1.49 per 1,000 impressions, $0.26 per link click, and $0.64 per landing-page view.
Reporting distinguished between an advertisement being displayed, a link being clicked, and a landing page being viewed. That distinction kept the case study focused on recorded activity rather than treating every interaction as the same result.
Social Listening: Adding Context to the Numbers
The reporting process considered both advertising delivery and observed public conversation.
Alongside platform analytics, we used Sprout Social listening to review campaign-related discussion. These observations provided context for recurring reporting and content planning; they were not a representative survey of public opinion.
The workflow connected four activities: listening to relevant discussion, interpreting the context, developing written and visual content, and reviewing delivery and media costs. This brought the creative and analytical sides of the project into the same management process without treating social listening as proof of campaign outcomes.
One Content System, Built for Multiple Channels
A website update, a social caption, and a paid advertisement each required a different treatment. Our work connected those formats through a shared content process.
We developed longer-form website and article copy, adapted content for organic social publishing, wrote paid-media headlines and descriptions, and prepared supporting text for video distribution. Website management and ongoing publishing support kept those materials connected to the campaign’s broader online presence.
The website, the words, the creative, and the distribution were managed together—not as unrelated deliverables.
The Eleven Eleven Approach
This project demonstrates the breadth of an integrated digital engagement: six connected workstreams, two paid-media platforms, and one accountable partner overseeing the website, content, channels, advertising budget, and measurement.
Our approach is to connect creative work with operational responsibility. Design should have a purpose. Content should have a place to live. Advertising should have a measurable cost. Reporting should make the work easier to understand.
Strategy to execution. All under one roof.
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